Cross-Selling – The Definitive Guide

Cross-Selling – The Definitive Guide

 

If you want to know more about cross-selling read our new guide! 

 

What is cross-selling?

 

Cross-selling is the selling of additional products or services to a customer who has recently purchased one product or service.

 

Cross-selling can be done online, over the phone, by mail, or in person. The goal of cross-selling is to expand the relationship with a customer by offering them additional products and services which will improve their experience with your company.

 

Cross-selling is an important part of any sales strategy because it helps you build relationships with customers and increase revenue from existing accounts.

 

Why is cross-selling important?

 

Cross-selling is one of the most effective ways to generate more revenue from your existing customer base. Whether you’re selling a product or service, cross-selling allows you to leverage the relationship you have with your customers and turn them into repeat buyers.

 

Difference between cross-selling and upselling

 

Cross-selling is a sales term that refers to the practice of selling additional products or services to customers who have already bought one or more products. The goal of cross-selling is to increase the total value of the customer’s purchase and increase sales volume by increasing the number of items sold per transaction.

 

Upselling is a sales term that refers to the practice of persuading customers to buy higher-priced versions or upgrades of products they are considering buying. The goal of upselling is to increase both average order size and repeat business by turning would-be one-time buyers into loyal customers.

 

How to cross-sell?

 

  1. Understand your customers’ needs

 

  1. Create a cross-selling strategy based on their needs

 

  1. Make sure your staff are trained on how to sell across the range of products or services available from your business

 

  1. Make sure your website includes links to all relevant products and services
 

What is Cleever?

 

Cleever is a free service that helps e-commerce store owners earn an additional £5* per sale.

 

  1. Choose the services you want to display at checkout. You can choose which premium services to display based on the needs of your shoppers and your brand style. 

 

  1. Offer shoppers financial incentives for choosing premium services. Each service comes with incentives for the shopper applied at no cost to you, which means you can earn a commission from each purchase made by a shopper who chooses a premium service. 

 

  1. We will pay you up to £5 commission on each service you display on every transaction, generating up to £5 additional profit per transaction while driving consistent value for clients.

 

You can add Cleever to your site in a few clicks, with no need for coding. Our easy integration means that Cleever will automatically update, so you’ll always have the latest version of our payment solution to offer your customers. Contact us for information on integrating Cleever with other content management systems.

 

Contact:

 

Phone: 020 4586 2047 

 

Mon-Frid, 9 am – 8 pm

 

Sat-Sun, 11 am – 5 pm

 

https://www.linkedin.com/company/cleever-checkout/